Tracks metrics that signal a client is drifting toward churn or has stopped using a feature — and surfaces that as a flag before the situation becomes irreversible.
Discuss the POCChurn rarely happens overnight. A client stops using a feature, transaction volumes quietly decline, logins drop off week by week — the signal is there, but it doesn't get noticed until the cancellation email arrives.
The Firefighter monitors those leading indicators continuously. When a client's usage pattern crosses a threshold that correlates with deprecation or churn, it raises a flag — giving your customer success and operations teams enough lead time to act.
It takes input directly from the Quality Guardian, so the signals it monitors are grounded in clean, validated data — not raw numbers that may contain gaps or entry errors.
A weekly snapshot of clients showing the strongest deprecation signals — ranked by risk, with the triggering metric attached.
🔥 Weekly Deprecations List — Week 22, 2025
5 clients flagged · Ranked by severity
⬤ Critical — act now
Meridian Software B.V.
Logins: 2 this month · avg was 24 · last active 14 days ago
Northfield Logistics
Automated invoicing: 0 uses in 6 weeks · was core feature
⬤ High risk
Crestview Group
Transaction volume: -68% vs trailing avg · 4 consecutive weeks
DXM Manufacturing Ltd.
Active users: dropped from 47 → 12 (-74%) over 8 weeks
⬤ Monitor
Barq Innovations S.A.
Weekly logins: -40% for 3 consecutive weeks · trend accelerating
Powered by Firefighter · Data validated and refreshed weekly
Illustrative output — signals and thresholds are configured per client context.
A simple, regularly updated list of clients showing deprecation signals — ranked by severity. Which clients have stopped using a feature, which have seen the sharpest usage decline, and which are trending in the wrong direction. A clear starting point for CS and operations without noise.
Beyond the list, the Firefighter will expand to give customer success and operations teams the context and talking points they need to have an effective conversation with the client — a data-backed angle to open with, a proposal they can act on, and enough background to turn around a deprecating relationship before it becomes a lost one.
The Firefighter is in POC mode, so its pricing model hasn't been fixed yet. We're building this alongside early clients, and the right model will depend on what the add-on actually delivers in practice.
Our expectation is that it will be a mix of an implementation fee for the initial setup and configuration, combined with usage or volume-based pricing for ongoing monitoring — scaled to the number of clients being tracked or the number of signals being evaluated. We'll define the specifics with input from the first clients who run it.
Pricing TBD
Shaped together with early clients.
Product Owner · Maintainer & developer
Founder · Maxq Analytics
Philip is the product owner and developer on the Firefighter. He is defining the signal detection approach, the deprecation thresholds, and the output format — with the aim of giving CS and operations teams something genuinely actionable when a client starts to drift.
If you're dealing with clients quietly reducing their usage, we'd like to talk. The Firefighter is being shaped around exactly that problem — and early input directly influences what gets built next.
Discuss the POC