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Deal Expander

Sits in your Slack channel and delivers daily and weekly opportunity lists — surfacing upsell and cross-sell signals based on leading indicators, before your clients bring the conversation to you.

See it for your client base
How it works

Signals in, opportunities out — straight to Slack.

1

Leading indicators are monitored

The Deal Expander continuously tracks key signals across your client base — payment failure rates, usage patterns, feature adoption gaps, and engagement trends. Each metric is evaluated against both cross-client benchmarks and the client's own trailing average, so you catch deviations early.

2

Opportunities are scored and prioritised

When a signal crosses a threshold, it's flagged as an upsell or cross-sell opportunity. Each flag includes the triggering metric, how far it deviates from the benchmark or trailing average, and a priority level — so your CS team knows where to start.

3

Your team gets the list in Slack

A formatted opportunity list is posted directly to your Slack channel — daily or weekly, depending on your cadence. No dashboards to open, no reports to pull. The Deal Expander comes to your team, not the other way around.

Example output

What lands in your Slack channel.

A weekly opportunity list, formatted for quick scanning and action.

#customer-success
DX
Deal Expander Today at 9:00 AM

📊 Weekly Opportunity List — Week 22, 2025

5 clients flagged across your base · Ranked by deviation from trailing average

⬤ High priority

Meridian Software B.V.

Active users · 2,840 · +38% vs trailing avg · approaching plan limit

↑ High

Northfield Logistics

Transaction volume · 12,400 · +22% vs benchmark · Standard plan

↑ High

⬤ Monitor

Barq Innovations S.A.

Feature adoption · API module unused · cross-sell signal

↑ Monitor

DXM Manufacturing Ltd.

Active users · 1,820 · +14% vs trailing avg · trending up 3 weeks

↑ Monitor

Crestview Group

Transaction volume · crossing benchmark · 2nd consecutive week

↑ Monitor

Powered by Deal Expander · Semantic Nexus · Data refreshed weekly

What you get

Opportunity intelligence, where your team already is.

Daily and weekly Slack alerts

Opportunity lists delivered directly to your chosen Slack channel on your preferred cadence — daily for high-velocity teams, weekly for structured review cycles.

Leading indicator scoring

Each flagged client includes the specific metric that triggered the alert, how far it deviates from the benchmark, and how it compares to that client's own trailing average — context, not just rank.

Upsell and cross-sell signals

Surfaces both upsell opportunities — clients growing beyond their current plan — and cross-sell opportunities, where clients show adoption gaps for add-ons they don't yet use.

Prioritised, not just listed

Clients are ranked by signal severity so your CS team acts on the highest-value opportunities first. No scrolling through noise — the most urgent accounts are always at the top.

Who it's for

The right fit.

B2B platforms with a customer success or account management team that manages a recurring client base — and where client behaviour generates measurable signals that correlate with expansion or churn risk.

Works best when your CS team operates reactively today — waiting for clients to raise concerns — and you want to flip that to proactive. The Deal Expander gives them a structured starting point for every week, without adding reporting overhead.

Currently in beta
Beta

Live at ClubCollect.

ClubCollect

Weekly payment failure rate monitoring

The Deal Expander is currently deployed at ClubCollect, where it runs a weekly opportunity list based on payment failure rates across their club client base. Clubs with failure rates that exceed their own trailing average or cross a benchmark threshold are surfaced to the CS team every week — before the client has noticed a problem.

On the roadmap

Right now the Deal Expander produces a list: clients ranked by signal, with the triggering metrics attached. That's a strong starting point — but we know CS teams need more than a list to act effectively.

The next phase adds suggested follow-up actions alongside each flagged client — tailored to the specific signal that triggered the alert. Instead of "here's who to call," it becomes "here's who to call, and here's the angle to open with."

Pricing

Free in beta. Outcome-based next.

The Deal Expander is currently in beta. While we're building out the add-on and refining it with early clients, we're developing it free of charge — no implementation fee, no monthly cost.

Once out of beta, we intend to move to outcome-based pricing — where we take a percentage of the upsell value the Deal Expander directly contributes to closing. If it doesn't create value, you don't pay. The details of that model are still being shaped with our early clients.

Beta

Free during beta

Outcome-based pricing planned post-beta.

Join the beta
Built and maintained by

The people behind the Deal Expander.

Philip Boontje

Philip Boontje

Product Owner · Maintainer

Founder · Maxq Analytics

Philip originally built the Deal Expander — designing the signal detection logic, the scoring model, and the first Slack integration. He shaped the add-on around the real workflows of B2B SaaS customer success teams.

Daniel Laurentius

Daniel Laurentius

Maintainer & developer

Full member · Maxq Analytics

Daniel now co-develops and maintains the Deal Expander alongside Philip. He drives ongoing improvements, client-specific adaptations, and is leading the roadmap work on adding follow-up action guidance for CS teams.

Valentin Cathelain

Valentin Cathelain

Developer

Associate member · Maxq Analytics

Valentin contributes to the development of the Deal Expander, working alongside Daniel on implementation and ongoing improvements.

Get started

Stop waiting for clients to tell you.

We'll walk you through the current beta, map your leading indicators, and set up the first opportunity list for your client base — so your CS team has something to act on from week one.

Join the beta